The TRACEWINDU team, including representatives from UAB, INTI, UNIPI, and INNOLABS, had the privilege of visiting Wines of Argentina (WOFA), a cornerstone institution in the promotion and international positioning of Argentinean wines. This visit was a valuable exercise in understanding the past, present, and future challenges that the country’s wine sector has navigated and will continue to face.
WOFA plays a pivotal role in the Argentinean wine value chain, offering strategic support to producers, enhancing the visibility of Argentinean wines in global markets, and fostering strong connections between the industry and key stakeholders worldwide. The discussions highlighted their ongoing efforts to strengthen the wine sector, ensuring competitiveness, authenticity, and quality recognition in international markets.
A crucial aspect of the meeting was to explore synergies between WOFA and TRACEWINDU, particularly in light of emerging regulatory demands and the evolving expectations of both consumers and wine producers. The conversation shed light on how TRACEWINDU’s traceability solutions could align with future legislative frameworks and industry-driven needs, ensuring transparency, fraud prevention, and enhanced confidence in wine authenticity.
This visit reinforced the importance of collaborative innovation between technology, research, and industry leaders to secure a future where Argentinean wines continue to thrive on the global stage. We look forward to further engagement with Wines of Argentina and the broader wine ecosystem to explore new opportunities and drive impactful transformation in the sector.