The debate over whether fermentation was a more important human discovery than fire will continue forever. In the meantime, with Europe as the world’s premier producer of wine and a significant manufacturer of beer, Horizon-backed scientists are researching ways to reinforce Europe’s competitiveness in the drinks industry.
European Union wine sales were 16 billion litres with an export value close to € 20 billion in 2019, while beer production in the EU in 2020 amounted to 33.1 billion litres. Europe accounts for 63% of global wine production while the number of breweries in Europe now exceeds 11 000.
The wine sector has built its reputation and dominant market share based on quality but all the turmoil of recent years and the risks from climate change mean that the drinks industry cannot afford to stand still, especially with imported beverages becoming increasingly popular.
Enhancing beer and wine flavours through research into new yeast strains is one way the drinks industry is trying to keep ahead. At the other end of that, more secure supply chains are needed to ensure delivery of a quality product. This will help Europe’s drinks industry retain its market position.