As part of our ongoing efforts to enhance wine traceability and industry adoption, the TRACEWINDU team visited the Instituto Nacional de TecnologĂa Industrial (INTI) Mendoza, a crucial partner in the region’s clustering activities and a bridge between research and industry. This visit provided valuable insights into the current challenges faced by the Argentine wine sector and how the project’s innovations can be effectively communicated, transferred, and exploited by local producers.
🤝 Connecting with Industry & Identifying Key Challenges
Argentina’s wine industry is as dynamic as it is diverse, with producers ranging from small boutique wineries to large-scale exporters. INTI Mendoza, with its strong industry connections, facilitated discussions on how TRACEWINDU’s technologies and findings can best serve different producer profiles. Topics included regulatory challenges, market competitiveness, fraud prevention, and sustainability concerns—all crucial factors shaping the future of Argentine viticulture.
📢 Bringing Innovation Closer to Wineries
Beyond technical advancements, ensuring that wine producers understand and engage with TRACEWINDU’s outputs is essential for long-term impact. The visit helped define tailored communication and dissemination strategies, ensuring that wineries of all sizes gain access to the tools, knowledge, and solutions developed within the project. This includes best practices in traceability, digital authentication, and regulatory alignment, helping wineries leverage innovation to enhance product integrity and market positioning.
🔜 What’s Next?
Building on this visit, TRACEWINDU and INTI Mendoza will co-develop industry outreach actions, including targeted workshops, dissemination events, and engagement with key stakeholders across the Argentine wine value chain. These initiatives will bridge the gap between cutting-edge research and practical application, ensuring that TRACEWINDU delivers tangible benefits to producers, consumers, and regulators alike.
🍇 Stay tuned as we continue shaping the future of wine authenticity in Argentina and beyond!